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Many salon owners know that email marketing efforts can help them to reach their target audience, but they might not know how to create and send effective emails in order to do so.
- Roughly 49% of small business owners feel unsure of how to use available client information to create powerful email marketing campaigns.
- 80% of consumers say that they enjoy when a retailer’s email contains product recommendations based on previous purchases –Listak
- Brands that use customers’ personal information to tailor their shopping experience are preferred by 73% of customers– Digital Trends
Eliminate the guesswork of creating automated email marketing campaigns
- SalonTarget accesses client information to create campaigns for you, so you never have to worry about collecting data or tracking open rates manually
- Create segmented client lists and send tailored emails
- Market to customers based on trends
- Responding to customer reviews is easier with SalonTarget, as you can create custom responses to client feedback
- By connecting your social media accounts with your email communications, your salon will build a larger following and attract the attention of diverse clientele
Save time by automating email messages to alert customers of:
- Appointment reminders
- Birthday greetings
- In-store promotions
SalonTarget’s automated email features make it simple to spread the word about promotions, referral programs, flash deals, and VIP loyalty programs
These promotions may include topics such as
- Promoting your refer-a-friend rewards program
- Featuring spa or salon offers each month
- Featuring a retail product of the month, in terms of results and benefits
- Announcing a flash deal, last-chance sale or other limited time offers
- Demonstrating the benefits of joining your rewards, VIP, retail, loyalty or other insider program
- Thanking a client for their business
Promotions and incentives sent through email effectively attract first-time customers and retain current clients. Find out how you can get started today!